5 Questions to Ask Your Agency

At The Responsible Agency we are just that – responsible. We believe in full transparency and honesty, especially when it comes to where your money has been spent. Unfortunately, not all digital agencies are created equal. You’re busy, and keen to get your website built, social media presence out there or campaign up and running, but you can easily find yourself getting stung for hundreds if not thousands of wasted pounds.

So it’s really worth taking a few minutes to ask your agency these five questions. They should be able to answer them immediately and honestly. If they can’t, it’s time to look elsewhere.

What margin do you take?

You’re paying them a lot of money to run a paid advertising campaign and you deserve to know how much they are making out of it.

 How much money was spent on paid advertising last month?

We bet it’s less than you think. We’ll give you break downs of where your money has actually been spent.

 What’s your hourly rate?

The Responsible Agency charges £30 an hour across the board. That’s website building, social media management, content creation, graphic design and more. How much are you paying?

 How much does it actually cost you to host my website?

We say that if you’re paying more than £10 a month in hosting fees, you’re being ripped off. Anything extra is going straight in your agency’s pocket.

 What is the actual return on my investment?

They’ve provided the complex analytics report that talks of thousands up on thousands of impressions, but your sales or sign ups haven’t shifted. What are they doing to actually give you value for money? Our reports contain details of tracked conversions, so you can see exactly how successful the campaign has been.

If your agency is tripped up by any of these questions then it probably means their business model relies on taking you for a ride. If you need advice or fancy a change, get in touch with us!